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Harvard Business Review-Winning in the Green Frenzy

Submitted by chansell on December 10, 2010 - 1:50am

Harvard Business Review Article:  Winning in the Green Frenzy.   Gregory Unruh and Richard Ettonson.  November 2010.   

Green competition is shifting from a race to launch ecofriendly products to a battle over what actually constitutes a green product. Unless you’re engaged in the debate and in shaping the rules, you risk being assessed against sustainability standards you can’t
meet.

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